Skills & Certifications

1 

Marketing & New Product Innovation

• Strategy & Planning:  Marketing Strategy, Brand Strategy, Brand Architecture, Brand Restage, Omnichannel Campaigns, Strategic Business Planning, P&L Accountability and Financial Reporting, Sales Forecasting, Pricing, Promotions, and Integrated Marketing
   

• Team Leadership: Managed Teams of up to 8, Coaching and Development, Mentorship, and Hiring & Recruitment
   

• Content Marketing: CMS, Content Writing, SEO, and Social Media
   

• Advertising & Paid Media: Media Planning, Full Funnel Marketing, Creative Briefs, Programmatic Ads, OTT/CTV Video Ads, Pay-Per-Click Performance Marketing (Meta Ads, Google Ads, LinkedIn Ads, Amazon Ads, and Reddit Ads), and Marketing Mix Analysis
   

• Customer Acquisition & Loyalty: CRM, Email Marketing, Customer Acquisition, Retention & Loyalty, Segmentation, Shopper Marketing, Trade Marketing, and Market Research
   

• Ecommerce & Retail: Retail, Direct-to-Consumer (DTC), and Ecommerce
   

• Project Management & Marketing Operations:  Project Management, P&L Management, Budget Development & Reporting, Sales Forecasting, Pricing, and Establishing and Training on Marketing Processes and Best Practices. 
   

• New Product Development:  Stage-Gate, White Space Identification, Brand Stretch, Ideation, Concept Development & Validation, Concept/Product Fit,  Opportunity Sizing, Cross-functional Leadership, and New Product Pipeline Valuation

2

Market Research, Analytics & Insights

• Attitude & Usage Surveys

• Basket Analysis 

• Brand Positioning Validation

• Brand & Product Design Test

• Brand & Product Name Test

• Brand Architecture

• Brand Health Tracker

• Brand Semiotics

• Brand Stretch

• Break-Even ROAS Analysis (Digital Ads)

• Competitive Analysis

• Concept Development

• Concept/Product Fit Testing

• Conjoint Analysis 

• Consumer Trends Tracking

• Customer Satisfaction Surveys

• Customer Segmentation

• Demand Space Segmentation

• Ethnography

• Focus Groups

• Life Time Value (LTV) Analysis

• New Product Validation

• Product Gap Analysis

• Product Shelf Test (Eye Tracking)

• Product Deprivation Analysis

• Sales Forecasting

• Shop-A-Longs

• Social Listening

• Trends Tracking

• TURF Analysis 

• User Experience Website Optimization

• Website Traffic Analytics

• White Space Identification

3

Technology & Tools

• Advertising Tools: Google Tag Management, Google Merchant Center, Google Performance Max AI-Powered Ads, Meta Advantage+ AI-Powered Ads, LinkedIn Ads, Reddit Ads, Amazon Ads, Simpli.fi DSP, StackAdapt DSP, Cardlytics, and AdRoll Retargeting 

• Market Research Tools: Syndicated & Retail POS Panel Shopper Data (IRI, Nielsen, and SPINS for health & wellness sector), Qualtrics, Survey Monkey, Ask Suzy, Neilsen BASES, PRS Shelf Eye Tracking, The NPD Group, KANTAR Needscope Consumer Segmentation, Harman Group Consumer Segmentation, Mintel, Euromonitor, Gfk Segmentation, Hotjar, and Google Analytics

• Project Management Tools: Workfront, Monday.com, Teamwork.com, Asana, Basecamp and Jira

• Marketing Automation & CRM: Klaviyo, Mailchimp, Hubspot, and Listrak

• Local Directory Marketing: Google Business Profile

• Data Visualization & Analytics: GA4, Agency Analytics, Excel Pivot Tables, and Looker Studio

• Content Management Systems: Shopify, WordPress, Wix, and Big Commerce

• SEO Tools: SEMrush and Google Search Console

• Design & Creative Tools: Canva and Adobe Express

• Social Media Management & Listening Tools: Brandwatch, Hootsuite, Agorapulse, and Metricool

• Business Operations:  Google Workspace, Microsoft 360 (Excel, Word, and PPT), Microsoft Teams, and Zoom 

4

Sectors

• CPG Food & Beverage

• CPG Personal Care

• CPG Household Care

• B2C Marketing

• Health & Wellness

• Client-Side

• Agency-Side