Mary Busch
M.B.A.

Mary is a Google-certified digital marketer and brand strategist with over 25 years of experience transforming consumer brands and driving profitable growth in the competitive CPG industry. She is adept at navigating the entire product life cycle, from early-stage ideation to successful commercialization. With a proven track record of delivering over $500 million in new product launches for iconic brands like Special K, Dial, and Nutrigrain, Mary is known for her strategic vision and ability to turn insights into action. Her expertise spans eCommerce, direct-to-consumer, and traditional retail channels across the food and personal care sectors. Having worked on both the client and agency sides, Mary brings a well-rounded perspective to every engagement, where she leverages her expertise in data analytics, consumer insights, and innovative go-to-market strategies to craft compelling brand narratives that inspire consumers to take action.